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Case Study

Atlas Beach Club

Atlas Beach Club

Case Study·
  • Hospitality

Achieving a 500% Traffic Increase and 8.25x ROAS

Atlas Beach Club

About.

Atlas Beach Club is a popular destination in Bali, is known for its strong brand position. Atlas Beach Club aim to attract the international market, especially ahead of Anniversary and New Year events. With its prime location and excellent amenities, Atlas Beach Club offers an unforgettable experience.

Challenges.

Atlas Beach Club faces challenges in competing with large competitors such as Savaya and FINNS. As a relatively new Beach Club, Atlas wants to expand the market, especially to Australia and other countries.

Competing against large competitors such as Savaya and FINNS, Atlas Beach Club relatively is a new Beach Club, aims to expand their market, especially to Australia and other countries.

Strategy & Approach.

Facing this challenge, Esensi Digital developed a comprehensive 360 marketing plan that includes paid and organic channels. We focused the campaign on several key aspects: Atlas Beach Club’s Unique Selling Points (USP), upcoming events, facilities, and promotions.

Optimization Results.

The strategy led to a remarkable 500% increase in organic traffic and a Return on Ad Spend (ROAS) reached 8.25 times. This shows how Esensi Digital succeeded in overcoming Atlas Beach Club’s challenges in market competition and increasing brand awareness and attracting more visitors through effective digital marketing strategies.

Vasaka Solterra

Vasaka Solterra

Case Study·
  • Property

Vasaka Solterra: Multi-Objective Campaign Drives 20 Units Sold

Vasaka Solterra

About.

Vasaka Solterra, a premium apartment developed by Waskita Realty, located in Pejaten, South Jakarta. Offering luxurious residence with top-notch amenities and various offers like promos and additional benefits. Vasaka Solterra is committed to providing maximum comfort to its residents.

Challenges.

Despite being backed by Waskita Realty, Vasaka Solterra struggled in building brand awareness and reaching the right customers. The challenge was to raise awareness about this high-end residence in its strategic location to attract potential customer interest.

Strategy & Approach.

Esensi Digital implemented a comprehensive strategy to overcome these challenges. We initiated campaigns to highlight the property’s key benefits, promotional deals, and unique selling points. Experimenting with different audience segments and interests helped us pinpoint the most effective campaign approach. We also created various ad formats with different objectives, especially to increasing brand awareness.

Optimization Results.

Our multi-objective campaign strategy was successful, not only we enhance the brand’s image, but we also help Vasaka Solterra achieved a closing of 20 units during the campaign period with us

AMAN

AMAN

Case Study·
  • Hospitality

Double Achievement, Instagram Verification and 73 Billion Revenue

AMAN

About.

Aman Nai Lert Bangkok is a luxury condominium that offers exclusive living spaces, priced at 73 billion IDR per unit. Located in a prestigious and strategic location, this condominium provides luxury, comfort, and prestige all in one place.

Challenges.

Aman Nai Lert Bangkok is struggled to generate leads from their digital campaigns that have been run previously. Apart from that, their brand does not get enough awareness in the market.

Strategy & Approach.

Esensi Digital developed a multiple-campaign strategy with a focus on target markets that produce high-quality leads. We are also working to increase their presence on social media and bring traffic to the Aman Nai Lert Bangkok Instagram account to increase brand awareness.

Optimization Results.

This strategy resulted in tremendous success. Generating 73 billion IDR in revenue within just 50 days. Moreover, the Aman Nai Lert Bangkok Instagram account managed to get a verified badge, indicating a significant increase in their brand visibillity.

The Tamora Canggu

The Tamora Canggu

Case Study·
  • Property

From 0 Sales to 90% Units Sold Out

The Tamora Canggu

About.

The Tamora is a luxurious apartment located in Canggu, Bali. This apartment was built by the Tamora Group with prices ranging from IDR 2 billion to IDR 5 billion, it’s designed for millennials and retirees looking for an exclusive and classy apartment.

Challenges.

The Tamora tried to dive into the digital area to reach more customers by allocating their offline exhibition budget to digital campaigns

Initially, they struggled with low social media engagement and their digital campaigns weren’t leading to sales.

Strategy & Approach.

Esensi Digital began by understanding The Tamora’s target market and what makes the apartments special. This insight led to the creation of compelling digital campaigns , followed by developing an engaging Landing Page.

Simultaneously, we began building The Tamora’s brand image through content that published via Instagram platform. We maximize the performance of advertising and social media content to attract audience interest and accelerate sales.

Optimization Results.

Since running the digital campaign, we have generated quality leads and increased sales significantly. In the first 3 months, The Tamora succeeded in selling at least 1 apartment product every month, and currently, 90% of The Tamora units are sold out.

Pithecanthropus

Pithecanthropus

Case Study·
  • Brand/Retail

Pithecanthropus: Achieving a 6.71x Return on Ad Spend

Pithecanthropus

About.

Pithecanthropus Bali is a high-end fashion brand that offers luxury and vintage items. With an offline store in Bali and expanding into online sales, Pithecanthropus caters to customers who are looking for luxury and vintage products.

Challenges.

Before collaborating with Esensi Digital, Pithecanthropus Bali experienced difficulties in developing an effective online sales strategy through the digital campaign that had been running, especially during the pandemic.

Strategy & Approach.

Our strategy includes analyzing market segments that align to Pithecanthropus’ strong brand positioning. We focused on creating digital campaigns targeted to the right audience to increase traffic to the Pithecanthropus Bali website.

Optimization Results.

Through continuous testing and campaign optimization, Pithecanthropus succeeded to generate a Return on Ad Spend (ROAS) of 6.71 times, indicating the success of the digital marketing strategy we implemented.

Mandarin Huang

Mandarin Huang

Case Study·
  • Education

Rapid Growth with 400 New Students in 3 Months

Mandarin Huang

About.

Mandarin Huang is a Mandarin language learning center that offers language education for all ages, from children to adults. They stand out with their small private class system (6-8 students per class), teaching by Chinese-trained teachers, comprehensive learning resources, and e-certificate, Mandarin Huang provides a high-quality Mandarin learning experience.

Challenges.

One of the main challenges for Mandarin Huang is the lack of effective social media activity to attract potential clients or students.

Strategy & Approach.

Esensi Digital developed a campaign strategy that focused on Mandarin Huang’s Unique Selling Points (USP). We target ideal audiences that match with Mandarin Huang’s profile to increase engagement and conversions.

Optimization Results.

This strategy proved successful. Lead to an enrollment of 400 new students within 3 month. Currently Mandarin Huang has expanded, moving from purely online class to offering in-person classes in Gading Serpong, South Tangerang

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